The Internet of Things is a concept of internet connectivity being added to everyday objects, allowing them to send a receive data. This includes everything from coffee cups to washing machines.
51% of the world’s top global marketers expect IoT will revolutionise the marketing landscape by 2020. So for businesses wanting to stay ahead of the curve, the Internet of Things is a trend worth watching.
This is a great info-graphic on how the IoT provides endless opportunities for brands to respond to the needs of their customers with the right message at the right time on the right device.