Search Engines trump social traffic for first time in 3 years

Shareaholic Search vs Social: Share of Visits

A recent study by Shareaholic based on 2017 data from 400+ million users who visited 250,000+ mobile and desktop sites has found that for the first time in three years search engines are driving more traffic to websites than social networks. While social networks (especially Facebook) are still valid marketing channels, it is critical to maintain Search Engine Marketing (SEM) as part of your total digital marketing strategy.

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