When Facebook makes a change they announce it to the world, that’s all changes but one which has slipped through without the usual fanfare, and it’s a change which affects your business? page.
On March 6th Facebook very quietly made changes to what they?re allowing to be included on your Facebook page cover image.
Originally the guidelines regarding cover photos read:
?All covers are public. This means that anyone who visits your Page will be able to see your cover. Covers can?t be deceptive, misleading or infringe on anyone else?s copyright. You may not encourage people to upload your cover to their personal timelines.
Covers may not include
i. images with more than 20% text;
ii. price or purchase information, such as ?40% off? or ?download it on socialmusic.com?;
iii. contact information such as a website address, email, mailing address, or information that should go into your Page?s ?About? section;
iv. references to Facebook features or actions, such as ?Like? or ?Share? or an arrow pointing from the cover photo to any of these features; or
v. calls to action, such as ?Get it now? or ?Tell your friends??
Now if you check Facebook?s page guidelines, you can see the majority of this has been removed. Here’s how the updated guidelines read:
?All covers are public. This means that anyone who visits your Page will be able to see your cover. Covers can?t be deceptive, misleading or infringe on anyone else?s copyright. You may not encourage people to upload your cover to their personal timelines. Covers may not include images with more than 20% text.?
The ability to include a call-to-action in your Facebook cover photo presents the opportunity to obtain more benefit from your Facebook marketing strategy. It?s a welcome change for many who have previously felt constrained and can now be more experimental with cover images. The change also ties into the new Facebook redesign which places a greater focus on images and brings cover photos to the news feed.
Key benefits to your business
- Generate More Facebook Leads
- Better Analyse Your Facebook Photo Efforts
- Promote More Content for Your Customer
- Improve Conversation Around Your Calls to Action
- Reap More Timeline Photo Value
However, before you get too excited, the 20% rule is still there meaning that you?re still somewhat limited with what you can include. So think strategically about what visuals will captivate your audience, promote engagement, and generate leads from your audience the most.