Brand Ambassadors vs Disengaged Employees

Internal marketing is based on the idea that customer?s attitudes toward a company are based on their entire experience and that every staff member interacting with customers help shape that customer?s experience.

Good internal marketing results in employees who are happy for the opportunity to work with you, and who are happy to serve your customers. 

Here’s an info-graphic that shows engaged employees who successfully represent the company brand provide a competitive advantage.

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