AdWords is a powerful online advertising channel utilised through a pay-per-click (PPC) method within Google. AdWords is essentially a private auction where advertisers can bid on specific sets of keywords that are relevant to your business, in which Google will display your ads when those specific keywords are searched by users (generally in order of the highest bidder per keyword).
Pretty straight forward? Not exactly. There’s a lot of strategy and planning within AdWords to ensure you’re driving the most targeted, qualified and relevant visitors to your site, in the most cost-effective way. As a business owner or Marketing Manager, you rely on driving traffic to your website through multiple sources, 99% of the time the highest source is Google. This is why Google AdWords is so important, it’s an opportunity to outrank your competitor’s ads and capitalise on the search demand within the market, especially for your product.