Action Plan 2014

New and emerging healthcare trends, policy updates, the growth of social marketing and a renewed focus on customer engagement make right now the time start …

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Site specifics

Creating a first-class website for your medical practice will bring numerous and ongoing benefits, writes Jason Borody. In the digital age, websites serve as the …

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Optimum Results

Your healthcare practice may have a website, but if SEO has not been applied to the site, writes Jason Barody, its marketing value may be …

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Speaking Volumes

When a patient decides to leave a practice, they invariably say nothing – they simply don’t return. Jason Borody explains how understanding the reasons why …

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Media Savvy

Is your practice communicating effectively to your target audience? Jason Borody reveals the five top trends in medical marketing that will help put you ahead …

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