2015 is just around the corner, so if you want to make 2015 your best year in business, you need to lay the foundations of your 2015 marketing strategies now.
A strategic marketing plan should help you define your business and provide a framework to achieve your goals for 2015. These could include getting more business, building better relationships, increasing customer loyalty and, creating sustainable growth.
When you hear the word ‘marketing’ you probably think of the dollar signs. However marketing doesn’t need to be expensive. Here are three affordable marketing ideas you can implement in 2015 that won’t break the bank.
1. Get More Online Reviews
When it comes to turning an online customer into a phone call or a walk-in, nothing can compete with a good solid wall of verified reviews. How do you get more online reviews? This might sound elementary, but you can ask for them. Better yet, you can create a system for soliciting reviews from customers.
Train your entire staff to follow the system. Have them follow it with the same diligence they would when they ask for payments from your customers. If you make asking for reviews a priority, if you’re consistent and if you get your entire staff involved, you could have twice as many by the time 2015 is halfway over.
2. Create a Keyword Strategy
Internet marketing is paramount to the success of any organisation.
The first step in any internet marketing plan should be to create a keyword strategy. To increase the chances of customers finding information about your business, you must increase your search engine optimisation (SEO). This means looking for appropriate keywords and phrases that relate to the products or services you offer. You can use analytical tools, such as Google’s keyword and Adwords tools, to discover which keywords are most popular in that search category.
The trick is to look at words and phrases which yield high results for the amount of searches performed, but with lower competition. Essentially, if you use those keywords with best SEO practices, you will rank higher in search engines and customers will be more likely to find your site or page.
3. Reach Out to Current & Potential Customers
Blogs are an excellent way to establish yourself as an authoritative source on any given subject. A blog acts as a great stand alone feature, but works incredibly well as part of a website with FAQs, product and service pages. A good blog with regular posts is one of the simplest ways to keep a constant flow of fresh content, which is appealing to both the search engine and the reader.
Blogs are an excellent place for businesses to engage with their current and potential customers in a semi-formal manner, and answer customer-submitted questions. Blogs are the place where you showcase your knowledge, talents and connections with your customers.
Need more ideas like these?
If so we can help you implement a marketing strategy for 2015. We use our knowledge of proven strategies to help businesses and schools grow by attracting customers and building stronger relationships.