Video is the way to go!
Video is one of the best tools in your marketing toolbox. It’s interesting, it’s engaging, and it’s shared 12 times more often than photo and text posts combined. There’s no doubt that you should be using it wherever possible and practical, but sometimes it can be tough to know what videos to make and post.
Don’t worry, we’ve got you covered for your videographer’s block days. Here’s 8 easy types of video you can make to share with your online following through your social media or website.
Introduce your team
You can use a video in much the same way you would write a short description of a person. Keep it short, show what they do at work, and get them to tell the audience a bit about themselves.
Make a behind-the-scenes tour of your workspace
Behind the scenes videos can be serious or very fun. You could create a video showing how your day runs (meeting clients, planning events, etc.), or create a video of your office doing something fun (like dancing, or doing a team building exercise).
Explain how a product or service works
This doesn’t have to be boring! Take a look at the video advertising done by brands such as LucidChart or Blendtec for some ideas on how to make fun, engaging tutorial videos. Think about how to use your product or service to do something fun, rather than its most basic application.
Show off a testimonial
Although this one may take a bit of organising, a video testimonial can be a great addition to your website or social media. Keep it short and sweet (no one wants to sit through 30 minutes of how excellent your service is, even if it’s the best service in the world), and include some unique details about each case to show that you care about providing individualised service.
Wish your customers a happy holiday
There are plenty of holidays throughout the year, which translates into plenty of opportunities to show your customers how much you care about them with a personalized, seasonal video. It only takes a few minutes to wish your customers the best in their celebrations, and you could even squeeze in some info on a seasonal special you’re running.
Show off event highlights
Make a highlight reel of your latest conference, celebration, or office adventure and put it on your social media. Your customers get to see a side of you that they might not otherwise get to, and you get a memento of a fun moment with your staff. Win-win!
Use the stories function on your social media
The stories function on sites such as Instagram, Snapchat, and even Facebook allow you to create short videos that disappear after 24 hours. It’s a great way to announce limited-time specials or to show fun moments in the office. If you have enough great moments, you could even save the and release a compilation video at the end of each month or year.
Summarise important info
Videos can allow you to summarise a large amount of information in a relatively short amount of time. Research suggests that four times as many consumers would rather watch a video than read an article, and that they could retain up to 95% of the information in the video (compared with just 10% for a written message)
Need a helping hand?
If you get stuck during your amateur videography adventure, don't worry. Vividus now provides videography services and can help you shoot and produce videos! Check out our Video Service Page for more info or contact us today to see how we can help you create your dream marketing video.