There are many reasons why mobile marketing is essential to any digital marketing strategy, but now there is one more reason to add to the list.
Google?s latest algorithm update which came into effect on 21st April makes mobile optimisation a necessity. If your website is not mobile friendly you may start ranking lower on Google searches.
Mobiles are the device of choice for many consumers browsing the internet today. According to Formstack smartphone conversion rates are up 64%, compared to desktop conversion rates.
It is now more important than ever to have an effective mobile marketing strategy. This is an infographic from Formstack that looks at five reasons why your mobile strategy isn?t working and what to do about it.